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Nearly three years after putting entitlements for a 37-story office tower on ice, JMB Realty Corp. has revived its pre-recession plan to construct a high-rise condo complex on a long-vacant property in Century City.

In February, JMB received sign-offs from the Department of City Planning to construct two towers at the northeast corner of Constellation Boulevard and Avenue of the Stars.  The project, which was first submitted to the City of Los Angeles in 2004, would consist of 483 residential units in buildings that rise to maximum heights of 44 and 40 stories.

However, permit filings with the Department of Building and Safety indicate that JMB is only pursuing construction of one tower at this point in time.  Construction could begin as early as this summer, according to a source with knowledge of the project timeline.

Chinatown-based architecture firm Johnson Fain designed the developed, which would also include a two-story amenity center and a landscaped outdoor deck.  A new pocket park would rise towards the southeast corner of the property, next-door to a portal to the Purple Line's future Century City Center.

With towers of 523 feet and 481 feet, the proposed development adds to a growing stock of high-rise residential towers in Century City.  Following the Century - a luxury condo tower completed by Related Cos. in 2009 - Miami-based developer Crescent Heights has since constructed a 40-story apartment building at 10000 Santa Monica Boulevard.  Across the street from the JMB site, developer Woodridge Capital Partners is building twin 46-story condo towers behind the historic Century Plaza Hotel.

The high-rise projects follow a recent $1-billion upgrade of the Westfield Century City shopping center, which has introduced new offerings such as Italian marketplace Eataly and a flagship Nordstrom's department store.

These projects will precede the arrival of the Purple Line subway in 2026, which is currently snaking its way west from its current terminus at Wilshire/Western towards new stations at La Brea Avenue, Fairfax Avenue, La Cienega Boulevard, Rodeo Drive, and Constellation and Avenue of the Stars.

JMB's earlier plan for a 37-story, 700,000-square-foot office building at the property received approval from the Los Angeles City Council in early 2015, but was met with opposition by rival landlord JP Morgan Chase, which contended that the proposed development was too dense for the neighborhood.

Rendering of 1950 Avenue of the Stars. Image via Johnson Fain.
Rendering of 1950 Avenue of the Stars. Image via Johnson Fain.
Rendering of 1950 Avenue of the Stars. Image via Johnson Fain.
Rendering of 1950 Avenue of the Stars. Image via Johnson Fain.
Rendering of 1950 Avenue of the Stars. Image via Johnson Fain.
Rendering of 1950 Avenue of the Stars. Image via Johnson Fain.
Rendering of 1950 Avenue of the Stars. Image via Johnson Fain.
Rendering of 1950 Avenue of the Stars. Image via Johnson Fain.

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