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A new video offers an animated preview of (W)rapper, an outlandish office building planned next to the Expo Line's La Cienega/Jefferson Station.

The project, which has been planned for nearly 20 years, will be a 17-story tower featuring 160,000 square feet of rentable space above a subterranean parking structure.  Developer Samitaur Constructs previously told the Los Angeles Times that the building would command rents of $4 per square foot.

(W)rapper is effectively an extension of the Hayden Tract, the industrial-turned-creative-office district located west across Ballona Creek in Culver City limits.  Architect Eric Owen Moss, who has collaborated with Samitaur on a series sculpture-like buildings, imagines the proposed 230-foot tower with a weaving exoskeleton of curved, steel beams.

Samitaur and Moss had initially proposed a larger two-tower complex in the late 1990s, but eventually scaled back its plan to the current one-building arrangement.

Excavation for the project's underground parking garage is expected to begin in approximately two months.

Image via Eric Owen Moss Architects
Image via Eric Owen Moss Architects
Image via Eric Owen Moss Architects
Image via Eric Owen Moss Architects

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Last year, the Wilshire Grand claimed the title of the West Coast's tallest building, with a slender spire that peaks 1,100 feet above Downtown Los Angeles.  But a newly proposed tower just up the street seems to be gunning for its crown at the highest tower west of the Mississippi River.

Last week, Chinese developer Shenzhen New World Group filed plans with the City of Los Angeles to redevelop the 1980s L.A. Grand Hotel Downtown at 333 S.