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Long Beach-based real estate firm Harbor Associates has acquired the office building that once served as the headquarters of the Los Angeles Rams, and intends to reposition and rebrand the early 1980s building.

The project at 10281 W. Pico Boulevard - a joint venture with Stockbridge Capital Group - is being called Bespoke Century City.  Harbor and Stockbridge are planning a full renovation of the 33,000-square-foot structure, including redesigns of its exterior, main entrance and lobby.  New indoor and outdoor amenities are also being added to the property.

The building is located along a busy stretch of Pico Boulevard, where up to 40 percent of nearby office tenants work in entertainment, media and content production.  Harbor is gambling that the low-rise environment will differentiate itself from the towers of Century City.

Image courtesy of Harbor Associates

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Four-Story Development Tops Out at 1st & Fairfax

The project includes 45 apartments and ground-floor retail space.
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The wood-and-concrete frame of a small mixed-use development near The Grove is now complete. The four-story development, which comes from local real estate firm Conroy Commercial, replaces an auto body repair shop at 1st Street and Fairfax Avenue.  City records indicate the building will feature 45 residential units atop 1,258 square feet of ground-floor commercial space above a basement parking garage. Ovalle Architects, a Long Beach-based firm, designed the contemporary low-rise structure.