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South Block, the multi-building residential-retail complex now taking shape across the street from the iconic Pantages Theatre, has been rebranded as El Centro on Hollywood.

The project, budgeted at an estimated $200-million, comes from partners DLJ Real Estate Capital Partners and Clarett West.  Its four seven-story buildings, which replaced a surface parking lot, will offer 507 apartments and approximately 60,000 square feet of street-level retail space.

According to a project website, El Centro offers a mix of studio, one-, and two-bedroom apartments, as well as loft, penthouse, and bungalow-style units.  Leasing for the project is set to begin in Summer 2018.

VTBS Architects designed the project, which features buildings of alternating colors - a departure from El Centro's fraternal twin: the Eastown apartments across the street.

Commune Design is designing the project's interiors and common areas, which will include high-ceilings and large windows.  Common space amenities within the project will include a swimming pool, a fitness center, and a spa.

El Centro is located one block south of Argyle House, an 18-story apartment tower that recently opened its doors next to the Capitol Records Building.

Rendering of El Centro Hollywood. Image via El Centro Hollywood website.
El Centro Hollywood. Image courtesy of Hunter Kerhart Architectural Photography.
El Centro Hollywood. Image courtesy of Hunter Kerhart Architectural Photography.
El Centro Hollywood. Image courtesy of Hunter Kerhart Architectural Photography.
El Centro Hollywood. Image courtesy of Hunter Kerhart Architectural Photography.
El Centro Hollywood. Image courtesy of Hunter Kerhart Architectural Photography.
El Centro Hollywood. Image courtesy of Hunter Kerhart Architectural Photography.

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