“We are excited to work with Jerde—one of the world’s most respected names in placemaking and urban planning—whose track record of designing successful sports and entertainment venues around the world is a perfect fit for the Rose Bowl,” said Darryl Dunn, Chief Executive Officer and General Manager for the Rose Bowl Operating Company in a news release.
Jerde, which provided design services for the 1984 Summer Olympic Games, has been tasked with re-envisioning the Rose Bowl campus to address issues including accessibility, parking, and programming possibilities.
“The Rose Bowl Stadium is one of the world’s most storied sporting venues and it is an honor to work with this amazing property,” said John Simones, Jerde's Chairman and Design Director.. “As we work with the Rose Bowl Operating Company, we will look for opportunities to appropriately update the property in ways that make sense for both the Rose Bowl and the surrounding communities.”
Completed in 1922, the Rose Bowl has played host to five Super Bowl Games, Olympic Soccer matches during the 1984 games, and both the Men's and Women's World Cup.
Jerde, long based out of Venice, recently relocated its office to Downtown Los Angeles.
- Pasadena (Urbanize LA)